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Most gyms either lean hard into CrossFit-style adult fitness or turn into glorified babysitting for kids. This concept threads the needle: it delivers serious, structured athletic training to youth athletes and adults alike—with a vibe that feels more like a college sports facility than a rec center.

What they do differently

1. D1-Level Training for Kids and Adults
The core pitch here is Division 1-style athletic training: speed, strength, and agility workouts designed like you’d find in a top-tier college program. About 60% of the business comes from youth and teen athletes, with the rest in adult fitness. That dual focus makes the revenue more balanced than most youth sports brands.

2. Character + Conditioning Curriculum
This isn’t just physical training—they’ve baked in a structured, values-based curriculum meant to build character, discipline, and confidence. That makes it more appealing to parents looking for something deeper than just “get my kid tired after school.”

3. Serious Space, Serious Vibe
These aren’t strip mall studios. The model calls for 4,000–5,000 square feet, often set up like a mini college athletic complex. You’re not trying to win on cute; you’re trying to win on credibility. That helps pull in serious youth athletes and their parents, plus adults who are over the boutique class trend.

4. Pre-Sale and Semi-Absentee Friendly
They’ve refined a pre-sale process to start building memberships before the doors even open, which is a big plus in a facility-heavy business. Owners don’t have to coach—many run semi-absentee with trained staff, focusing instead on local marketing and growth.

🚩Potential weakness: Real Estate Heavy, Operationally Intense
The size and scope of the facility mean buildout, equipment, and staffing aren’t cheap or simple. It’s a real operation—not a “run it in your spare time” play. Make sure you’ve got strong systems or a great GM.

The breakdown

Let’s break this business down with my proprietary GROCE framework (modest, I know).

Geography
Best in middle-to-upper income suburbs where competitive youth sports culture runs deep. You want families who will pay for performance and teens chasing scholarships.

Real Estate
Expect to lease a space around 4,000–5,000 sq ft. Needs open floorplans for turf, equipment, and structured

programming. That means retail light industrial parks or large strip centers. Not a coffee-and-cardio kind of buildout.

Ops / Sales
You don’t need to be a strength coach, but you need one on staff. Ops are very coach-dependent, so recruiting and culture are key. Sales-wise, community engagement (especially with sports parents and teams) drives growth.

Capital
Mid-to-high investment range due to real estate, equipment, and staffing. But recurring memberships help stabilize revenue. Presales can ease early cash flow issues if done right.

Expansion
This is a platform you can grow with. Multi-unit is encouraged, and there’s already a sizable footprint. If you’ve got experience running fitness or sports programs—or want to hire that out—it can scale.

Final take:

If you’re serious about sports and want a gym with actual structure (not just vibes), this is one of the stronger youth-and-adult blends out there. Not for the passive owner, but a solid pick for the coach, competitor, or community-builder type.

Strength of the model in one phrase: Structured training with real performance chops.