EXISTING FRANCHISE BUSINESS MODEL
Mobile Kids Fitness Program
Multi-sport movement classes delivered onsite
Most youth fitness or enrichment franchises are locked into buildings—gyms, studios, or birthday zones. This one goes mobile. It delivers physical education-style programming directly to preschools, daycares, and community centers, using a rotating sports curriculum and a scalable coach model. Think of it as a gym class kids actually want to go to.
What they do differently
1. Mobile = Facility-Free
No storefront, no studio, no lease. Franchisees deliver classes at third-party locations—schools, rec centers, daycares—so you're not paying rent, maintaining a space, or relying on foot traffic. It’s lean, flexible, and easy to test and scale.
2. All-Sport, All-Year Curriculum
Instead of focusing on just soccer or dance, this brand rotates over 20 sports weekly. That variety keeps kids engaged, extends the life of a customer, and opens more doors with institutions looking for flexible PE replacements or enrichment.
3. Recurring B2B Revenue with Institutional Clients
Most parents write a check once per season. Here, franchisees land contracts with daycares and schools, often year after year. That gives a more predictable revenue base and means you’re marketing to administrators—not just juggling parental attention spans.
4. Truly Low Overhead, High Gross Margin
With no facility, minimal equipment, and part-time staff, this model keeps fixed costs low. Most franchisees start from home, hire just a few coaches, and scale by layering on more clients. It’s operationally simple, which helps offset the lower ticket price per child.
🚩Potential weakness: Sales-heavy and reliant on local hustle
This business won’t come to you. Success is built on forming local relationships, calling on schools and directors, and networking like crazy early on. If you don’t enjoy outreach and community sales, the lead funnel will dry up fast.
The breakdown
Let’s break this business down with my proprietary GROCE framework (modest, I know).
Geography
Ideal in suburbs and cities with dense networks of schools and youth centers. The model works anywhere with kids—but it scales faster in areas with family-oriented infrastructure and lots of institutional options.
Real Estate
None needed. This is a home-based business. Coaches travel with equipment, and you grow by adding more instructors—not square footage. Some owners eventually get a small admin office, but it’s not required.
Ops / Sales
You’ll hire and manage coaches, handle scheduling, and lead local sales. The owner is the face of the brand—pitching to schools, attending local events, and forming referral partnerships. No fitness experience required, but people skills are a must.
Capital
Low investment relative to kids' franchises with retail space. The main costs are training, marketing, and initial staff. It's one of the most affordable ways to enter a youth-oriented business with recurring income potential.
Expansion
You scale by layering in more institutional clients and hiring more coaches. Territories are defined by population and school density, and multi-unit deals are available for those who want to grow regionally. Very replicable once local sales systems are built.
Final take:
This is a low-cost, high-impact business that serves a real need—getting kids moving—in a scalable and smart way. It’s ideal for community-minded operators who want a feel-good business without retail complexity. Strength of the model: mobile mission with real margin.
See if your market is open.
Book a call below and we'll check your region's availability, plus show you some similar models to compare and contrast.